Boutique is not a word that follows the words “Las Vegas” but there’s a new boutique hotel opening on the Las Vegas Strip that is destined to inject “small” into something very big.
The Cromwell, the first boutique hotel on the Strip, opens the full effect of its mere188 rooms at the end of May. In a town where 4,000-room properties are de rigueur, the demure hotel and casino on Flamingo Road and Las Vegas Boulevard competes with its small-is-beautiful appeal and its over the top nightlife, happening nearly round the clock most days by the Victor Drai-designed rooftop pool and club.
The casino, a welcome mini version of what neighbors like Bally’s and Caesars Palace put forth, opened April 22 along with a few rooms reserved by Caesars Entertainment Total Rewards members and VIPs while the final touches take the new build to a certain sheen. No leftover smoke from the location’s former iterations as Bill’s Gamblin’ Hall and the Barbary Coast. The concepts are as new as the drying concrete here, with some refreshing “firsts” for Las Vegas.
The Cromwell is the first boutique property in Las Vegas on the Strip and with a casino. The resort features the first-ever restaurant by Food Network darling Giada De Laurentiis. Her second-floor eatery will feature, among other things, the Strip’s first antipasto bar. It will also likely offer the city’s first menu option of homemade tegliatelle with short ribs and shaved chocolate. Homemade pasta is a Giada signature as is a love of lemon. The grand daughter of the famous film producer puts these ingredients together in a range of creative formats, including lemon pasta.
Giada’s will be the restaurant of The Cromwell, open for breakfast, lunch and dinner and 24-hour room service. Retractable windows will offer indoor/outdoor views of the exploding Bellagio fountains across the Strip. But guests who wake up and just want a cuppajo will wander no further than the complimentary breakfast beverage bar by the elevators on each floor.
Rooms at The Cromwell deliver some other firsts for Las Vegas. Among them: a backgammon game for a coffee table; special vanity tables with showgirl-style makeup lights; MUK amenities from Australia; and French poetry painted into the tiles of the glass shower. Décor is similar to whimsical styles found throughout such trendy European hotel chains as Muse or even SLS. For now, rates run around $259 per night and Cromwell GM Karie Hall says packaging will go into the mix – whether that means passes to the nightclub above and after hours club below, or value tickets with an airline partner. As a boutique hotel, it is easy to deliver on service. As for romance, the cleverly designed interiors and dashing neon exteriors work their own magic.
If location is everything, anchoring the confluence of Caesars Palace, Bellagio and Bally’s puts The Cromwell just about at the epicenter of Las Vegas action for visitors – perfect for the city’s next “it” spot in scene makers. Drai’s, not an unfamiliar name in Las Vegas in nightlife circles, expects to become The Cromwell’s crown jewel. Two rooftop pools spread out on graduated levels along a 35,000-square-foot sprawl of anything-goes-in-Vegas space. There are two tiers of cabanas here – 24 cabanas in all, including two mega-cabanas harboring what Mr. Drai describes as “four very big showers.” Cabanas have their own patios, of course, as well as their own cooling pool – a circular party soaker at the edge of the rooftop expanse eleven stories above the Las Vegas Strip.
It’s a sun scene all day, and rocking under the stars all night. DJs will run the attached nightclub four nights a week until 4 am. A bank of dedicated elevators from the casino will take clubbers up to the rooftop where admission comes in standard Las Vegas denominations: $20 for women and $30-$100 for men. When the roof party ends, After Hours at Drai’s cranks up the juice below from 4-10 am.
For now, expect the action to kick in Memorial Day weekend at opening day rates of $399.
3595 Las Vegas Blvd South
Las Vegas, NV 89109