Lark Ellen Gould
Location: Los Angeles, CA
Objective: SEO Manager, Content Director, Executive Editor, Writer/Reporter
Current Posts: Founder, Editor: Travel-Intel: A travel industry-focused website with weekly newsletters sent to a permission-based database of 103,000 travel agents in the US and Canada. Content Director: Tours.com, a comprehensive and highly-trafficked travel resource for agents, tour operators and consumers that has been live since 1995. Associate Editor, Business Traveler USA, Lifestyle section. Blog Writer and SEO consultant, Kurtz-Ahlers & Associates. Contributing writer: Washington Times Travel Section. Designated blogger and social media promoter: BarclayCard Travel.
Recent Posts:. Associate Editor and Columnist for Travel only: Washington Times Communities. Writer: TravelChannel.com. Editor, AOL Travel Destination Guides and AOL Travel News. Others: Los Angeles Times, Elite Traveler, AAA Westways, and DiscoverLosAngeles.com.
Recent Books: Author and updater of Michelin: Must-See Guide to Las Vegas, 2006. 2008; Michelin: Must-Experience Guide to Las Vegas, 2009, 2011; The Little Black Book of Las Vegas, Peter Pauper Press, 2008. Off the Beaten Path Los Angeles for Globe Pequot Press 2004, 2005;
2003 to 2009: West Coast and Pacific/Asia Editor, Recommend Magazine, a monthly glossy on destinations and product that is direct mailed to ARC-listed travel agents in the United States and Canada.
1994 to October 2002, and again from 2009 to 2010: Western Bureau Chief, Travel Agent Magazine. Covered travel industry news and destination features in Los Angeles, Las Vegas, US West Coast, Asia, Africa and the Middle East.
April 2001 to September 2001: Vice President of Marketing and Corporate Communications for Luxe Worldwide Hotels, based in Los Angeles. Responsible for all media activity for 200 member hotels, advertising campaigns, collateral materials, newsletters, Web site content, community and industry outreach, consortia programs, international communiqués with member hotels, marketing services for member hotels and all special correspondence. Managed small department of in-house staff as well as outside contractors. Reported to the CEO and Senior VP of Sales.
1992 to 1994: Worked as public relations manager for Merica, Burch and Dickerson in Las Vegas, NV; taught college level journalism at the University of Nevada Las Vegas systems; Conceived and launched Las Vegas Magazine, 1993, as Editor-in-Chief. Magazine ceased publication in 2004.
1989 to 1991: Newsletter Director, The Interface Group, Needham, MA. In charge of design, copy, production, coordination and execution for all newsletters for a major trade show company that produced such shows as COMDEX, CINETEX, ITEX and others.
1986-1988: Staff Features Writer, Las Vegas SUN, morning edition daily.
1985: Staff News Reporter, United Press International, Rhode Island bureau
1983-84: Freelance Writer. Reported on the famine in Ethiopia and Sudan, culture and civil war in Somalia, Jewish exile in Ethiopia and the War between Ethiopia and Eritrea for Boston Globe, Boston Phoenix, Christian Science Monitor, ARAMCO World and others.
1980-83: Newsletter Editor/Writer and Commodities Trader for Eastern Capital Corporation, Boston, MA. Production Editor for G. K. Hall book publishing, Boston, MA.
Education: Masters of Science in Editorial Journalism from Boston University. Bachelors Degree in Philosophy from Goucher College, Baltimore, MD. Integrated course work in English and Philosophy, Johns Hopkins University.
Memberships: American Society of Journalists and Authors (ASJA).
Freelance Work: ARAMCO World Magazine, Berlitz Travel Guides, Boston Globe, Boston Phoenix, Boston Herald, Bridal Guide, Caesars Player, Catholic Near East, Christian Science Monitor, Complete Woman, Cruise & Ferry, Cruising in Style (Crystal Cruises), Denver Post, Destinations of the World Magazine (Dubai). Elite Traveler, Going Places (Malaysia Airlines), Hadassah, Inside Magazine, Insight Guides, Internatioal Herald Tribune, Khalij Times Dubai, Las Vegas Magazine, Los Angeles Times, National Jewish Monthly, New York Times, Priority One (Singapore Airlines), Robb Report, San Diego Union Tribune, Texas Monthly and others.
Commissioned Websites: Las Vegas Guide for Smartertravel.com; LA Inc, the website for the Los Angeles Convention and Visitors Authority, since 2003; Vegashotspots.com, 2002.
Internet Skills: InDesign CS6, WordPress, HTML, HTML5, Schema
Books: Little Black Book of Las Vegas, Peter Pauper Press, 2008; Michelin Guides to Las Vegas, 2006 to 2011; Off the Beaten Path Los Angeles, Globe Pequot Press, 2004 and 2006. Best Places to Kiss in Southern California, Sasquatch Books, 2005. Guide to the American Southwest, Berlitz Travel Guides: Las Vegas Chapter, 1993.
Destination Expertise: Las Vegas, Los Angeles, Hawaii, Dubai, UAE, Ethiopia, Somalia, South Africa